About Yetebaberut

13+ years of experience

Yetebaberut Food Complex

Our journey began with acquiring farmland from the government for investment, where we initially focused on wheat production. Observing a significant gap in the market for quality wheat products, we sought a loan from Oromia Cooperative Bank and secured 6 million birrs. With our established farm ensuring a reliable source of wheat, we ventured into flour production, quickly gaining market traction.

Yetebaberut Food Complex is the largest food manufacturer in Bale Robe, Ethiopia. Initially starting as a wheat farm, the company has grown to become a significant player in the food manufacturing industry, producing a wide range of wheat-based products.

Building on our success, we launched our macaroni line under the brand name Selam, followed by Selam biscuits, maize flour by sourcing raw materials from our farms, local farmers, and farmers' unions, and later expanded into pasta production under the Ottima brand. Today, Yetebaberut Food Complex is a trusted name, supplying high-quality, value-added wheat products to bakeries, hotels, restaurants, supermarkets, and wholesalers.



Our Mission

At Yetebaberut Food Complex, our mission is to cultivate and produce high-quality, nutritious food products, ensuring sustainability, innovation, and excellence in every step of our process. We are dedicated to contributing to the well-being of our community and customers, from our farms to your table.

Our Vision

Our vision is to be a global leader in the food industry, renowned for our commitment to sustainable farming practices, superior product quality, and our role in fostering a healthier future for generations to come. Rooted in Ethiopia, we aim to showcase the richness of our land and the dedication of our people to the world. Through innovation, technology, and partnerships, we strive to maximize efficiency while safeguarding natural resources and promoting economic growth in harmony with environmental conservation. At Yetebaberut Food Complex, we are not just a business; we are a community dedicated to sustainability, innovation, and excellence.

Our Core Values

  • Quality: Delivering the highest quality food products with rigorous quality checks from raw materials to finished products.

  • Sustainability: Employing eco-friendly practices, sourcing raw materials ethically, and preserving natural resources for future generations.

  • Innovation: Embracing innovation and technology to enhance production processes and product offerings.

  • Integrity: Upholding the highest standards of honesty and transparency in all our dealings.

  • Community Engagement: Giving back to our community by creating job opportunities and supporting local initiatives.

00+

Years of Growing

00+

Staffs

00+

Award Won

00+

Major Products

Message from our CEO